Exploring the Usage of Brand New (Brand-New) and One-Third (One Third): Simple Guide

By Dulcie Mae

When using the English language, small details like spelling, punctuation, and hyphenation can create big differences in meaning. Let’s examine the expressions “brand new” and “one-third”, including their correct forms and how they are properly used as nouns, adjectives, or verbs. We’ll also explore the consistent application of these forms in both UK and US English.

1. Understanding “Brand New” vs. “Brand-New”

The phrase “brand new” and the hyphenated form “brand-new” both refer to something completely fresh, unused, or recently made. The difference lies in their function in a sentence.

  • “Brand new” (no hyphen): Used most commonly in a casual context and works fine in many sentences.
  • “Brand-new” (with hyphen): Often considered more formal, especially when used as an adjective before a noun.

Examples: Correct vs. Incorrect Usage

  1. As an adjective (describing a noun)
    • ✅ Correct: She just bought a brand-new car.
    • ❌ Incorrect: She just bought a brand new car. (Incorrect in formal writing because adjectives before nouns should be hyphenated.)
  2. After a linking verb
    • ✅ Correct: This phone looks brand new.
    • ❌ Incorrect: This phone looks brand-new. (Unnecessary hyphen after a linking verb.)
  3. Emphasizing freshness
    • ✅ Correct: His ideas feel brand new every time.
    • ❌ Incorrect: His ideas feel brand-new every time.
  4. As a casual modifier
    • ✅ Correct: These shoes are brand new!
    • ❌ Incorrect: These shoes are brand-new! (Overly formal and inconsistent in casual settings.)

Summary: Use brand new when it follows a verb or is informal. Use brand-new when it directly modifies a noun in formal writing.

2. Understanding “One-Third” vs. “One Third

The term “one-third” refers to a fraction (⅓) or a part of something divided equally into three portions. Proper usage depends on the role it plays in the sentence.

  • “One-third” (with hyphen): Acts as an adjective or noun. It combines the number and word into a single modifier for clarity.
  • “One third” (no hyphen): Generally incorrect in formal writing but common in casual speech.
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Examples: Correct vs. Incorrect Usage

  1. As a noun (representing a fraction)
    • ✅ Correct: One-third of the cake has been eaten.
    • ❌ Incorrect: One third of the cake has been eaten. (Inconsistent in formal settings.)
  2. As an adjective (describing a noun)
    • ✅ Correct: He was given a one-third share of the profits.
    • ❌ Incorrect: He was given a one third share of the profits. (Lacks clarity.)
  3. Verb phrase misunderstanding
    • ✅ Correct: They decided to divide one-third of the pizza among them.
    • ❌ Incorrect: They decided to divide one third of the pizza among them.
  4. Expressing proportion informally
    • ✅ Correct: About one-third of the participants agreed.
    • ❌ Incorrect: About one third of the participants agreed. (Not incorrect per se but informal.)

Summary: Always use the hyphenated one-third for professional or formal writing. Avoid leaving out the hyphen unless in casual contexts.

3. Why Grammar Rules Matte

Correct grammar ensures clarity and professionalism in writing. Using the right forms of words avoids misunderstandings and aligns with expected writing conventions, especially in formal documents. Whether in UK or US English, adhering to these norms reflects consistency and fluency.

  • UK vs. US English:
    The usage of “brand new”/”brand-new” and “one-third” is identical in both British and American English, ensuring minimal confusion for international readers.

4. Recap and Practical Tips

Here’s a quick summary of key points to help you:

  • Brand New vs. Brand-New
    • Use “brand-new” to modify nouns formally.
    • Use “brand new” after verbs or for informal settings.
  • One-Third vs. One Third
    • Always hyphenate “one-third” for adjectives or nouns.
    • Avoid “one third” in formal documents; it can sound casual or unclear.
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Pro Tip for Grammar:

  • Adjectives before nouns are often hyphenated in English.
  • Context and style (formal vs. informal) dictate your choice between forms.

5. Consistency Matters

The rules for brand-new and one-third are simple yet critical for maintaining clarity. Following grammar rules ensures that your writing is clear, professional, and respected in both casual and formal settings.

When in doubt, prioritize formality in professional writing and simplify rules for conversational use.

Final Thought:
By understanding when and how to use brand-new vs. brand new and one-third vs. one third, you demonstrate mastery of the English language’s nuances. This ensures your communication is polished, engaging, and effective. Always strive for clarity, regardless of whether you’re addressing global readers or engaging in casual conversations!

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